Hello! I'm Laura.
I am a writer, small business advisor, and artist. I help creative humans grow businesses and endeavors from the inside out, so they align with their needs and lean into their strengths.
I believe that this is vital for finding sustainable growth, and more satisfaction from our work.
My business draws heavily on the experiences and skills I’ve learned as an artist, director, and dance maker:
The ability to connect small details to the bigger picture
A knack for noticing people’s superpowers
Respect for the wisdom of the body
Comfort with experimentation
For a long time I had a dysfunctional relationship with art making: I found myself continually burned out from throwing my energy in every direction, but was still never satisfied. I gave into the myths that artists should be poor and exhausted, and that being an artist needed to look a particular way. I was anxious, and so tired.
In 2011, after a particularly draining performance project, I took a break to reevaluate my working methods— to ask, is there a more sustainable and satisfying way to create than saying ‘yes’ to every project and climbing the grant ladder? I read a lot of books, interviewed dozens of colleagues and friends, and reflected on what was and wasn’t working for me.
What I’ve learned since then is that creating our great work— the stuff the fuels us and reflects our gifts— starts with getting honest about what we need and value.
Since our values are completely one-of-a-kind, our approach to creating needs to be, too. When these pieces are aligned- needs, mission, and work- the result is both satisfying and impactful. We create what only we can make; that is a powerful thing.