My Process

I work with small business owners and creative people of all kinds. 

My Story Mapping process looks at the bigger picture of your business and creative work, so you can identify your stuck places and potential for growth, and direct your energy effectively. 

First we zoom out and get clear about where you're going- what you value, dream of accomplishing, and need to support your life.

Then we dive into what we refer to as your "suitcase" in the Story Mapping process: the experiences, interests, and accomplishments that come together to create your expertise-- the one-of-a-kind mixture of who you are and what you do.

We use this defined expertise to create gentle parameters and a plan for moving towards your goals. 

At the heart of my work is the belief that your work needs to be aligned with your life to be successful. You are the greatest asset to your work. This means learning how to care for (and listen to) yourself in the process, and learning to get honest about what you want.

It is almost impossible to fully see your own genius, and to zoom out enough that you can accurately see where you're stuck. This is why an outside perspective is invaluable.

You can find out more about me over here.


Classes: Coming to Minneapolis in January, 2018. Please email me to find out more and learn about registration.

On-on-One Sessions: Story Mapping requires a 3-session minimum, and includes exercises to guide our process and email feedback between sessions. Cost starts at $475 (or $775 with copywriting). Now booking for November. Please contact me for additional details. 

Single sessions: Single sessions are available for past and current clients only. $95 for 75 minutes. 


Kind Words

I expected that we would analyze my website and talk about marketing and social media, but what I received was so much more powerful and valuable: gaining the clarity and confidence to declare who I was as a practitioner and a businesswoman.
— Jesse Haas, Wellness Minneapolis
Laura really helped me come away with a clear picture of who I am and and who I aim to serve. I was able to share everything that is swirling around in my head, and receive a plan for going forward that reigns me in, and gives me more clarity and focus. 
— Michelle Alcon, Nutritionist
Laura’s sessions helped make my decisions more specific. Targeting the exact moves that I want to be making— which she helped me clarify and articulate— was so helpful. Also: the process was really therapeutic. 
— Kristen Graves, Singer/Songwriter
photo from Danielle Krysa's Creative Block

photo from Danielle Krysa's Creative Block

Find Out More

Wondering if I'm a good fit for your needs? 

Please contact me for additional details about packages or to set up a 20-minute phone consultation (free).

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