About Laura

I’m Laura Holway. I'm an artist based in Minneapolis. I support creative people through digital content writing and strategic business planning so they can put their best work out into the world. 

My background includes 12 years of creating, directing, and producing live performance. This has honed my expertise in building new projects from the ground up and solving tricky problems; I’m well-versed in everything from big picture visioning to the details of coordination, budgets, and marketing. 

I like to make things happen, and I have a rich and eclectic history of doing just that: I curated and coordinated over sixty events in eight weeks that brought together thousands of people for the Walker Art Center’s 2015 Open Field;  I made an evening of dance that traveled to Twin Cities homes in order to encourage community during a particularly cold winter; I’ve brought compelling stories to life in collaboration with performers, directors, sound designers, and playwrights. 

And in the past five years I’ve written copy, organized website content, and crafted business plans for a wide range of makers and small businesses: artists and therapists, nutritionists and printers.

Although my clients and projects are varied, they lean on a common skill set: I write. I smoothly execute big ideas in small steps. I bring smart people together to get things done. I share the story of your work with authenticity. I connect the dots in new ways. 

My goal is to bring fresh perspective to your work, and creative solutions to your stuck places. 

What else? Originally from Ohio, I am now that rare breed of Minnesotan that cherishes winters: the seasonal hardship that brings us together. I am known for throwing a really good dinner party. I love watching strangers sing karaoke. I live in South Minneapolis with my husband and small son.

Want to share in what I’m making? 

Subscribe to my resource-filled newsletter or attend a Small Art event. We can also work together- find out more below.

How can I help you?

Do you like letters?